Apps Market Update Report Flexion – Q1, 2012
Article by RealWire
Nearly €4.5m spent globally; best performing country is Mexico; most growth in the BRIIC region
April 2012 – In Q1 2012, €4.45m was spent on mobile apps on the Flexion platform, with the LATAM region performing the best. However, it is the BRIIC countries (Brazil, Russia, Indonesia, India and China) that are experiencing the highest growth rates.
This quarter also saw Flexion’s wrappers enable more than three free trials per second. 13 million new product consumers were registered in March, a year-on-year growth of 400% with a total of 125 million product consumers created on the platform since the start.
Total quarterly consumer spend:
• Globally: €4.45 million• EMEA: €1.2 million• Americas: €0.85 million• APAC: €2.4 million
Average consumer spend per transaction globally: €1.7
Best-performing countries (by consumer spend):
1. Mexico2. Brazil3. Argentina
Biggest growth region: BRIIC – Brazil, Russia, Indonesia, India and China
New product consumers to the Flexion platform:• Total Q1 2012: 34.7 million o January 2012: 11 milliono February 2012: 10 milliono March 2012: 13.7 million• Year-on-year consumer monthly growth: 400%• Cumulative number of customers: 125 million• Number of live Flexion wrapped titles at the end of the quarter: 527
New transactions for Q1 2012:
• Premium: 2.6 million• Free Trials: 25.7 million
Conversion rate: 10.1 % from try to buy cross-platform and stores
Developer Highlight – Digital Chocolate:
• Top performing game in Q1 2012 – Crazy Penguin Catapult 2 (especially on the Nokia Store)• Digital Chocolate’s wrapped games enjoy conversion rates of up to 20% from a free trial
In the past three months, game developer Digital Chocolate has successfully launched Flexion-wrapped games in app stores including Nokia Store, Samsung Apps and Blackberry Appworld, and has also worked closely with Flexion on preload opportunities with a number of large OEMs. Digital Chocolate has rapidly emerged as one of the leaders in cross-platform social games and has some of the most popular casual games that work across most platforms.
Flexion for Developers:For developers looking to increase conversion rates and protect content against piracy – a growing problem for Android developers – Flexion’s wrapper technology offers secure one-click operator billing in 80 markets and in-built licensing. Rather than adding additional billing SDKs to their game code, the Flexion wrapper automatically enables in-app billing for products. The wrapper also enables DRM and content discovery via Discovery, an on-device portal, which promotes more games to customers.
About the Author
About the Flexion Market UpdateThe Flexion Market Update will be published quarterly. Aimed at developers, the report is designed to give them an overview of the latest trends in mobile game and app development that they can incorporate into their development and financial strategies, as well as providing transparency into the growth of Flexion’s Android and Java wrapping technology.
About Flexion MobileThe Flexion wrapping engine automatically prepares any J2ME, Blackberry or Android application and acts as the gateway to delivering a flexible pricing, DRM, offer wall or advertising platform which can be managed by the retailer. Its Discovery feature offers a fully dynamic in-application browser which can be used to deliver any type of store front and can be integrated with 3rd party stores or advertising with little effort.
Formally known as Accumulate UK Limited, the company officially changed its name to Flexion Mobile Limited in July 2011.
For further information please visit: http://flexionmobile.com/
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