If you read food blogs or cookbooks or watch food-related television— and I do all these things pretty much all the time — you’ll see there’s a pretty much endless campaign against canned beans and frozen dinners and packaged broths and pre-cut vegetables and takeout. The argument, which is true so far as it goes, is that all these items are expensive, often unhealthy, replacements for things that are relatively easy to do on your own. Perhaps the most succinct summation of this worldview came at the end of this Michael Pollan article, when he quoted veteran food-marketer Harry Balzer saying, “Here’s my diet plan: Cook it yourself. That’s it. Eat anything you want — just as long as you’re willing to cook it yourself.”
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